I bought this for my 10 year old. It's a cute watch and is comfortable, but it's really complicated to set alarms, change the time, etc. There's a series of commands you have to follow to do anything, and it's complicated enough that my daughter will probably never try to memorize it to set it herself.My daughter did a lot of research before choosing this watch. When we received the watch, one of the buttons fell out the first day. I emailed the company about it and they told her to pick out a new watch to send to her for free. She received the watch today and is very pleased.I bought this for myself as I like the baby blue color. It's comfy and cute and easy to use, but the buttons are too sensitive and Everytime I look at it it's on a new screen or the time is flashing ready to be reset. Easy to exit back to the main screen, bit still an unnecessary inconvenience. Otherwise, great product.Purchased two for our grandchildren and they were so excited.....however, even with three different fairly tech savvy adults trying to set them, we could not get them to work...directions were either wrong or the watches were both defective.